Sue HollowayCommunications

Services

How we work together

Most of the consultants I work with have a similar core problem: their marketing doesn't reflect the depth of their expertise. What differs is where they are and what they need.

Some need a strategic partner to hold the whole picture (positioning, content, thought leadership, communications) and keep things moving month after month.

Others need a focused reset: clarity on what sets them apart, and a plan to make it visible.

And some need a specific piece of content that does justice to their expertise.

Here's what that looks like:

01

Premium Positioning Intensive

For consultants who need clarity on what makes them the obvious choice.

You know you're good at what you do. But when it comes to articulating it — on your website, on LinkedIn, in a conversation with a potential client — something gets lost. You over-explain. You hedge. You describe your process instead of your impact. And the people who'd be perfect clients scroll past because they can't see what makes you different.

This intensive fixes that.

Over 30 days, we dig into the foundations: who you serve, what problem you're uniquely equipped to solve, and how to say it in language that resonates with the people you want to reach.

How it works

  • Week 1: Two half-day strategy sessions.

    We unpack your business, expertise, clients, and goals. I ask questions that surface what makes your work distinctive — the things you can't see because you're too close to them.

  • Weeks 2–4: I build your strategy.

    You get back a complete positioning strategy — sharp, specific, and ready to use.

What you walk away with

  • Clear positioning That reflects the real depth of your expertise.
  • Language you can use immediately On your website, your LinkedIn profile, in conversations, in proposals.
  • Thought leadership direction So you know what to talk about and why.
  • A 90-day roadmap So you always know what to do next. Focused and doable.

$3,500

Let's talk
02

Strategic Marketing Partnership

For consultants who need an embedded strategic partner.

You don't need more marketing advice. You need someone close enough to your business to hold the strategic thread — and keep things moving when client work takes over.

That's what this partnership is. I step in as your marketing lead. I learn your business, understand your clients, and connect everything — positioning, thought leadership, content, communications — into one coherent strategy built on your actual thinking.

This isn't a retainer where you hand me a brief and I deliver assets. It's a working partnership.

What's included

  • Strategic planning Quarterly planning that replaces guesswork with a clear content direction tied to your business goals.
  • Content development Monthly content calendars planned and in motion ahead of schedule — so you break the just-in-time habit for good.
  • Thought leadership Content grounded in your positioning — developed from your ideas, shaped in your voice, designed to build the kind of trust that wins clients before the sales conversation.

Plus team coordination, performance tracking, and flexibility so we can pivot when priorities shift, because they always do.

That means

  • Marketing that runs without you driving it. Consistently, without you white-knuckling every piece of it.
  • Content that sounds like you. Because it's built from your thinking, not a template.
  • The right people paying attention. You stop second-guessing what to say and start seeing traction.
  • Space to focus on the work only you can do. Knowing your visibility is in good hands.

From $3,500/month

6-month minimum · Limited availability

I take on a small number of partnership clients at a time so I can go deep — which means availability is limited.

Let's talk
03

Thought Leadership Content

For consultants who want their expertise to do more work for them.

Subject to availability. I take on a small number of content projects each year — typically for consultants who've already done the positioning work (with me or another strategist) and need to translate their thinking into content with real substance.

This might look like:

  • Website copy that captures how you think and work.
  • LinkedIn profile that positions you as a leader in your space.
  • Article series that builds authority around your methodology.
  • Email sequences that nurture the right prospects without sounding like everyone else's newsletter.

The common thread: every piece is built on your original thinking, shaped in your voice, and designed to build trust with the people you want to reach.

If you have a specific project in mind, get in touch and we'll talk about whether it's a fit.

Scoped per project

Subject to availability

Let's talk

Not sure which is right for you?

If you need to get your foundations right first — clarity on your positioning, your message, and your direction — the Intensive is where to start.

If you want someone to hold the whole picture — strategy, content, communications, accountability — and keep your marketing moving consistently, the Partnership is designed for you.

If you already know what you need and it's a specific deliverable, a content project might be the right fit.

And if you're not sure, book a call. We'll figure it out together.